At Pure Plumbing, we’ve seen firsthand how powerful social media can be for growing a plumbing business. While many in our industry are comfortable with traditional methods, we believe there’s a lot of untapped potential in platforms like Facebook and Instagram, especially for plumbers.
Our Social Media Journey
When Jacob Morgan, one of our co-owners, first met Andrew Aranda on Facebook, it was the beginning of a great partnership. Jacob, who was a moderator on Texas Plumbers, connected with Andrew through the platform, showing just how effective social media can be for networking. This connection helped lay the foundation for what Pure Plumbing is today.
Since then, we’ve been using social media to showcase our work, whether installing water heaters or handling sewer stoppages. Posting about these jobs not only highlights our skills but also helps us reach a broader audience of potential customers.
Why Plumbers Should Adopt Social Media
We know many plumbing businesses are run by experienced professionals who have been doing things the same way for years. The average age of those running plumbing businesses is between 50 and 60, and many are content with their current client base. However, times are changing, and so are customer habits. More people search online and use social media to find services, including plumbing.
Here are a few reasons why we believe all plumbers should consider using social media:
- Broaden Your Reach: Social media gives you the chance to reach a larger audience than local ads or word of mouth alone.
- Build Relationships: Engaging with customers through social media helps establish trust and positions your business as approachable and reliable.
- Answering FAQ: Replying to queries and sharing helpful tips can make a big difference.
- Cost-Effective Marketing: Social media advertising is more affordable than traditional methods, allowing you to target specific audiences.
- Highlight Your Expertise: By sharing photos and videos of your work, as we do at Pure Plumbing, you can show potential customers the quality of your service. This visual proof can be more convincing than any ad.
How We Manage Our Social Media
Our co-owner, Lauren Morgan, has taken on the role of managing our social media accounts. Her efforts to regularly post valuable content and interact with followers have been crucial in helping us connect with new customers and grow our business.
At Pure Plumbing, we are dedicated to staying ahead of the curve and leveraging every available tool to grow our business. Social media has proven to be an invaluable asset, enabling us to connect with more customers and significantly expand our reach. If you’re a plumbing business looking to grow, we highly recommend exploring the benefits of social media. You might be amazed at the impact it can have on your success. Embrace the digital age with us, start building your social media presence today, and see your business thrive! Connect with us on Facebook at Pure Plumbing to check out our latest projects and customer reviews, book us for all your plumbing needs in Dallas.
